Are Book Giveaways Worth It?

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When a writer has a “giveaway” program, it seems as though it defeats the purpose of “selling” our work. We are actually giving away the product we slaved over for months or even years. Yet, I’ve learned a thing or two about todays’ new world of marketing that makes me understand the value of a giveaway. Giveaways promote sales.

This is how it works. You download a book for free. You read it and like it. You tweet about it. You Facebook it. You Instagram and Pinterest your thoughts. You post a review and tell your friends about it. By then, the giveaway is over. They buy it! The author becomes a best-seller! Wow! All of that from a free giveaway!

A promotional “giveaway” is a way to get readers to notice your work in the overcrowded world of published books. Overcrowding is a reality. Traditionally published books vie for attention alongside self-published books. Any writer, whether they have learned the craft of writing or not, can self-publish. Most, not all, self-published books are rarely well-written, nor do they display elements of understanding the craft of writing. When they are placed side-by-side with those who understand the elements of craft, they stand like lonely soldiers in a long gone war.

The sadness to this is that well-crafted books are often lost in the noise. The competition to be published is fierce. So what is a writer to do? Mark Twain says it well. “Write without pay until somebody offers to pay.” My addition to Twain’s quote would be…”and scream until someone notices you!”

So, I’m screaming! The Button Legacy: Emily’s Inheritance is free for today and tomorrow in the first of two giveaways. Download it and if you like it, write a review, and use all social media avenues to tell your friends!

The Button Legacy: Emily’s Inheritance is a simple story and a good family read for those who seek heartwarming tales. It centers around the surprise arrival of an old tin button box to the home of Emily Evans, a box of buttons that unlock memories of Emily’s youth. The read is quick and takes the reader on a wonderful journey where one man’s legacy to his granddaughter is passed on through the stories he told through buttons. Each button holds a memory and will take even the most cynical reader back to a time where actions mattered. Here’s the Book Trailer.

Enjoy the read. Share it with your friends. On this end, I’ll keep shamelessly promoting and watching the Amazon charts to see where you will take me.

In the end, I’m still going to write. I’m going to continue to hone my skills and learn how to enhance what I know about the craft of writing. Every manuscript I create will be better than the last and every story I tell will be more powerful than the one that preceded it. After all, the next “giveaway” might be my bestseller!

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