Are Book Giveaways Worth It?

When a writer has a “giveaway” program, it seems as though it defeats the purpose of “selling” our work. We are actually giving away the product we slaved over for months or even years. Yet, I’ve learned a thing or two about todays’ new world of marketing that makes me understand the value of a giveaway. Giveaways promote sales.

This is how it works. You download a book for free. You read it and like it. You tweet about it. You Facebook it. You Instagram and Pinterest your thoughts. You post a review and tell your friends about it. By then, the giveaway is over. They buy it! The author becomes a best-seller! Wow! All of that from a free giveaway!

A promotional “giveaway” is a way to get readers to notice your work in the overcrowded world of published books. Overcrowding is a reality. Traditionally published books vie for attention alongside self-published books. Any writer, whether they have learned the craft of writing or not, can self-publish. Most, not all, self-published books are rarely well-written, nor do they display elements of understanding the craft of writing. When they are placed side-by-side with those who understand the elements of craft, they stand like lonely soldiers in a long gone war.

The sadness to this is that well-crafted books are often lost in the noise. The competition to be published is fierce. So what is a writer to do? Mark Twain says it well. “Write without pay until somebody offers to pay.” My addition to Twain’s quote would be…”and scream until someone notices you!”

So, I’m screaming! The Button Legacy: Emily’s Inheritance is free for today and tomorrow in the first of two giveaways. Download it and if you like it, write a review, and use all social media avenues to tell your friends!

The Button Legacy: Emily’s Inheritance is a simple story and a good family read for those who seek heartwarming tales. It centers around the surprise arrival of an old tin button box to the home of Emily Evans, a box of buttons that unlock memories of Emily’s youth. The read is quick and takes the reader on a wonderful journey where one man’s legacy to his granddaughter is passed on through the stories he told through buttons. Each button holds a memory and will take even the most cynical reader back to a time where actions mattered. Here’s the Book Trailer.

Enjoy the read. Share it with your friends. On this end, I’ll keep shamelessly promoting and watching the Amazon charts to see where you will take me.

In the end, I’m still going to write. I’m going to continue to hone my skills and learn how to enhance what I know about the craft of writing. Every manuscript I create will be better than the last and every story I tell will be more powerful than the one that preceded it. After all, the next “giveaway” might be my bestseller!

The “Free Book Download” Glitch

Seems that all things don’t go as planned. We thought the Amazon free download was to go live December 25-29, 2014 only to find out it had not been scheduled as planned…..SOOOOOOO….there will now be TWO chances to download The Button Legacy: Emily’s Inheritance for FREE!

 

Tell your friends that The Button Legacy: Emily’s Inheritance can be downloaded for free on…

*January 20, 21 & 22

AND

*February 9 & 10

 

Take advantage of sharing this with your friends and family! When you are done reading it, please take a moment to write a short review, as it so helps the author! Thank you!

“Keeping Kindle” posted to Digital Books Today!

I received a nice little surprise when I found out that Digital Book Today posted my article “Keeping Kindle.” Stop by and read it here and leave a comment!

Oh, and Happy New Year!

Ginger

GOODREADS GIVEAWAY SEPTEMBER 12-OCTOBER 12

From September 12 through October 12, Goodreads will be running a contest for 5 autographed copies of The Button Legacy: Emily’s Inheritance. Make sure you take the time to register and tell your friends!

 Read the Goodreads giveaway details here!

FINAL Cover buttons

 

Join me on Goodreads throughout the month as I answer questions about the new release!

See you there!

Ginger

Bios & Blurbs & Blogs, Oh My!

As a new author, having your book accepted for publication is only the beginning of an exciting and madcap adventure! There are so many things that will be asked of you by your publisher, your editor and your agent or marketing director. When I began the journey, little did I understand the demands that would be put on me, demands that are necessary for a novel’s success.

Because the publishing process is a team effort, everyone must play a part, including the often-times frazzled writer. The dilemma for the writer is that they want to write. They don’t necessarily want be involved in the marketing of their work. The dilemma for the publisher is that they may not have a marketing budget for an unknown author and thusly need to see an author is committed to the novel’s success.

So how does a new author prepare for publication even before their book has an agent, editor or publisher? Here are a few tips that I often share with authors during the writing conferences I teach at.

  • Here are three suggestions of documents that you can prepare in advance
    • Bio-make them varying lengths, short, medium and long. Include a bio with writing experience or clips. Have one for speaking, as well as writing.
    • Query Letter-This can be generic, but it should be good, as it shows off your writing style.
    • Synopsis-Actually, you need more than one synopsis, as different agents and editors may ask for synopsis’ of several lengths.
  • Once your work is accepted for publication, here are three items you will be asked about
    • Your platform-Do you have followers in a subject matter that pertains to your work?
    • Social Media-Are you set up on Facebook, Twitter, Instagram, Goodreads, Pinterest, etc.?
    • Whose work is similar to yours?-A publisher wants to know you understand your audience. They may request a list of authors whose work may be in the same genre or writing style as yours. Be prepared.

 This is just a small sample of what you may need as you get started, but I’ll giving a full workshop, complete with checklists and advice at the Hampton Roads Writer’s Conference, September 18-20, 2014 at the Westin Hotel in Virginia Beach, VA.

The Button Legacy: Emily’s Inheritance On Sale 7-24 to 7-28 on Amazon

For those who wish to grab a copy of my least release, The Button Legacy: Emily’s Inheritance, now is the time! Amazon is running a Kindle deal at just .99 cents from July 24 through July 28!

When you are finished reading it, don’t forget to post a review, as authors everywhere so appreciate the words of their readers!

Enjoy!

Ginger